Do You Know How Important Social Media For Your Tourism Business ...

Probably the most widespread yet the most noticeable mistake we have heard is attitude that offline strategy has not anything to do with on-line marketing and advertising strategies.

Possibly the most essential approach once developing social marketing policy in travel and tourism industry is quality not quantity. The main focus should be getting key influencers & establish a flexible social network, because social media is about setting up a dialogue, not feeding the listeners. These essentials are over and over again lost while firms carry out a social media promotion because they get extremely excited by what appears like an easy & mindless way to achieve a enormous audience. This is counter-productive & absolutely misses the point of developing a credible & viral means to set of contacts.

You need Social marketing communications in conjunction with all your Internet presence. The Social Media is a new market, with a new method, but it overlaps with the traditional. More importantly it supports your web marketing communications, enhancing your Website positioning and web exposure in a significant manner.

Each one Social network and channel has its own following & specialization. You could do a lot of it yourself ? But as a Hotel Manager or travel and tourism operator ? don?t turn into this a full time job.

There are many types of social media that often overlap. It is important firstly clear classify social media in order to pick up the correct set of social media that fit to our tourism industry strategic targets. Please keep in mind that you do not have to use all social media websites to be successful in tourism industry. Each website is slightly diverse, which means a unique approach might be essential.

Let us first of all to classify web-sites that can be used in your social media strategy:

Directories / portals for web promoting in travel and tourism
These are websites that gather lists & high level information about added internet sites or companies, even just their contact information if they do not own a internet site. These are the web equivalent of the phone book or else ?yellow pages.?
All businesses should be listed there.
Samples: Google, Yahoo, DMOZ

Blogs for Tourism Industry Marketing.
Attached or built-in into your own internet site, a weblog is a system to bring articles or reviews (labeled ?posts?) on a usual basis. Blogs are well appropriate for news and announcements as well as frequent updates associated to your specific offering, niche, or even location. A destination could use a blog to raise their visibility on search engines like Google or Yahoo, as well as to build up engagement with their audience or to set up authority on a theme.

Microblogging for Social Media Marketing in Tourism
The king of the micro-blogging world is Twitter although further comparable web sites exist. A lot of equate the service to an open, collaborative chat network. Twitter has a limitation of 140 characters for each memo, but end users on these web-sites in addition operate hyper links to images, weblog content, & additional information of interest
Sample: Twitter

Platforms for content sharing for internet travel and tourism marketing

These web-sites generally concentrate in a particular sort of media and are a method to add & spread out contents. For example, you can let a video uploaded on YouTube to be used by any website, just similar you can permit your shots to be re-used on other web sites from Flickr.
Samples: YouTube, Flickr, Scribd

Social Bookmarking for Tourism Industry Marketing
Social bookmarking sites allow you to keep your preferred internet sites or online bookmarks conveniently in one position and distribute them with others. For each you be able to supply comments and/or suggestions. The more your web site is bookmarked by other people, the more advantageous content it has.
Samples: Stumbleupon, Digg, Propeller, Delicious

Social Networking in travel and tourism industry
Social networking web sites offer the most varied collection of performance, and in numerous of these internet sites you see flavors of the other kinds of social media, such as picture sharing or conversation forums. Internet sites could orientate itself to particular communities; for instance, Facebook has a very personal, informal audience, whereas LinkedIn is where you will locate the specialized crowd.
Samples: Facebook, Linkedin

Source: http://www.andycommons.com/2011/08/11/do-you-know-how-important-social-media-for-your-tourism-business/

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