Sunday, November 6, 2011

RootMusic Boosts BandPage Virality By Adding Like Buttons to Songs

RootMusic LogoRootMusic's BandPage, Facebook's most popular music app, just upgraded to HTML5 and now includes a powerful new viral channel. Using the Open Graph capabilities launched at f8, all songs within the apps musician profiles now include Like buttons that instantly share playable tracks to the news feed. RootMusic's Director of Pages Matthew Conn tells me "I would expect very large increases in sharing". Considering BandPage has 28.6 million monthly active users, the amount of songs being shared could be massive. The updated app will make the news feed a better place to discover music, and since BandPage doesn't auto-share listening activity like Spotify, there's no risk in exploring.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/5ilwdOse8co/

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