Austrian economic recovery reaches the concrete market | Business ...

The semi-annual business survey conducted by the Association of Austrian and precast concrete works (V?B) from June 2011 to close to the optimistic mood of the last survey.

Two-thirds of the companies were evaluated on the 1st Half-year 2011 revenue growth recorded by an average of 5 to 10 percent compared to 2010. 37.5 percent of companies reported with revenue increases that you attribute the sales increase to an expansion of its service and product portfolio. Also, the gain of customers (32.5 percent) plays an important role. The lack of major projects and the government sector makes itself increasingly felt in the industry, however.

Although the crisis in the construction industry is still not entirely forgotten, the latest figures speak of V?B economic barometer of June 2011 for continuous growth. About three-quarters of businesses talk about a sales increase over the previous year ? 12 months ago there were only a third of all companies surveyed.25 percent were able to post even growth in the range of six to ten percent. Almost one third (32.5 percent) lead the sales growth to the gain of customers and other 37.5 percent return on the expansion of service and product portfolio.

Continuation of the uptrend hopes
In macroeconomic terms, the concrete and precast industry by the momentum of the current general trend to benefit in 2011, subdued, even when expected in the second half with a slowdown. Based on an improved capacity utilization and a positive outlook in the Austrian economy, the companies look as of July 2011, the next few months, quite contrary to positive. 61 percent believe that the year 2011 will develop satisfactorily for the entire industry. However, despite the good financial situation remains a serious problem due to lack of large orders and orders of public authorities. Declines in tenders for infrastructure because of the austerity programs of ASFINAG and ?BB are quite noticeable. Also how the current financial situation affects the investment and construction activity in the community remains to be seen.

Stable employment
Also for the employment situation of the approximately 2700 employees and apprentices records the Economic survey of V?B a very positive picture. 68 percent expect a stable employment situation for the 2nd half of 2011th For some companies the number of employees will rise even higher. Overall, 58 percent employ more than half of all apprentices in the areas of production operations, administration and sales. The majority of apprentices in the administration (51.9 percent) and manufacturing (44.4 percent) to find. Here, too, stands a stable to slightly rising trend for the next generation from. 71 percent expect that the number will remain the same in some of the trainees. About 13 percent plan to set more apprentices.

Industry development to construction areas differentiate
?Based on the current results can be said that the concrete and precast industry has to catch up with the overall economic recovery. This stabilization of the market are cause for some optimism, ?says Bernd Wolschner, president of the Association of Austrian concrete and precast concrete plants (V?B) The joy of the positive economic developments were however reported to not always increases, so Wolschner.? During the Building upward trend shows the depth and office buildings are rather stagnant to declining. After the crisis-induced downturn in the last two years of V?B is now based on a stabilization of sales for each company and the industry. ?

However, this must be taken to differentiate the various areas of construction: ?There are a number of divisions that reported to have current gains. It is particularly important here to emphasize the good growth rates in commercial and industrial buildings ? even if the growth is starting to see a low level relative to back ?.

Also in the housing, the situation is mixed: ?On one hand half of the companies listed here, an increase in sales, making the other hand, just as noticeable decline in sales. While the one-and two-family houses developed more positively to the multi-family housing construction shows declining. As before, the production levels are up to 30 percent behind those of 2007. ?There is an urgent need to expand the housing subsidy continues, this also earmarked to use and provide additional funds for the renovation ready to continue to drive the economic engine,? said Wolschner.

Insight and Outlook: The V?B and its initiatives
Finally, look Bernd Wolschner still in the future and explained future plans of the V?B: ?To enhance the current positive trend in the industry yet and provides lists for the concrete and precast industry a competitive future, the V?B committed decidedly for the training of young and long-term image strengthening of the innovative material concrete. ?

Specifically, calls Wolschner two measures that the efforts of the V?B illustrate ? namely concrete marketing (as a campaign) and concrete knowledge (as a training platform): ?Our current in cooperation with the BetonMarketing current image initiative has set itself the goal of all buyers ? by dealer to to consumers ? and the possibilities of sustainable material to provide concrete: both in the design, as well as in improving energy efficiency. Concrete is also finally build the future, and this aspect will appear in the product communication even more apparent.

Source: http://www.etextbookexchange.com/austrian-economic-recovery-reaches-the-concrete-market.html

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