Although no one can actually predict the future sometimes marketing experts like to pretend they can and Black Tie Digital Marketing wants you to be up to date on some of the emerging trends in Internet Marketing. These experts have been analyzing current trends as well as historical trends in order to forecast what the future of marketing might hold.
There are many new trends that might arise during 2013, but there are a few you should focus on as a way to increase your sales and customer base.
The Demand for Online Marketing Will Continue to Increase
Ever since the creation of the Internet in the early 1980s, Internet Marketing has been a huge topic of conversation and it?s definitely not going anywhere. It has become the best and the most cost effective way to create brand awareness, increase product demand, and generate leads for a company. With over a billion people using Facebook alone, companies have the ability to grow their consumer base in an extremely cost effective way.
The Content King is Once Again Crowned
Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software. By creating valuable content on a regular basis, you provide your consumers with information and it also allows search engines to pull up your website when a search is conducted.
Internet Marketers Will Move Away From PPC
Marketing experts believe that in 2012, there will be a switch from PPC to more cost-effective online paid search marketing avenues. While PPC has been a mainstay for several years, in 2012 PPC was on the decline. However, Pay-per-click advertising is one of the most effective forms of online advertising. PPC is an Internet advertising model that is used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC display advertisements are shown on web sites or search engine results with related content that have agreed to show ads. Pay-per-click marketing can get your company to the top of Google the same day we start an ad campaign.
The Expansion of Local Search
In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local.
In 2013, Google will work to expand and implement search engine updates to better serve the demand for local results. In order for Google+ Local to help your company, make sure your Google+ page is up to date and keep it current with your company news.
Internet marketing trends will change continuously throughout 2013 but quality information and keeping your web pages up to date will keep your customers happy and current with what is going on with your business. If you ever need help with Internet Marketing in Melbourne, Florida then please feel free to give our team a call today and see how we can help you!
Source: http://www.blacktiedigital.com/web-design/what-are-the-internet-marketing-trends-for-2013/
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