I?ve been seeing this coming for a while now, but it finally happened. Indigo, the low-fare carrier which started up in 2006 to serve the Indian skies, inched ahead of the Jet Airways combine as of the July 2012 data which was reported last night.
I?m not too much into reporting marketshare data on my blog, but this one does deserve a mention. As per the newest numbers published by the DGCA on 17th August 2012, here is the marketshare split amongst all the operators in India:
- IndiGo ? 27%
- Jet Airways ? 19.4%; JetLite ? 7.2% (Combined 26.6%)
- Air India ? 18.2%
- Spicejet ? 17.8%
- Go Air ? 7%
- Kingfisher ? 3.4%
I?ve loved Indigo?s no nonsense approach from the word go, and their impeccable on-time record is something I?ve come to adore. Nevermind that they don?t have a business class or IFE or a loyalty program or lounges, I love the on-time performance and I see myself sacrificing my love for a full-service carrier very often in the interest of being at my destination on time. I?m sure others have come to the same conclusion.
Being the only profitable carrier in India helps their agenda. These guys have been expanding capacity over the past 9 months while others have been trying to get a grip on their business. And opening flights to newer destinations means new airports to service, where they could be an option to Air India or a legacy carrier, or the first carrier altogether. On the other hand, 9W is juggling with a new brand strategy and not inducting too many new planes, and IT has slashed capacity by a huge margin.
Good going Indigo, now time to see how does Jet Airways react.
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